TACO GIFTER BY TACO BELL
The digital service that lets you gift a taco for any occasion or no occasion whatsoever.
It's a fun, simple way to make somebody's day.
:30 TV
:15 TV
HOW IT WORKS
WHY THOUGH??
We noticed that digital gestures, like posting "HBD" or texting "Thx!" tend to lack real meaning. So we came to Taco Bell with one solution: Taco Gifter.
The user-experience is simple.
Within the Taco Gifter experience, you select a taco, choose a GIF, add a message, pay and send away!
We also made a GIF library with over 300 cards.
We made a custom GIF for every reason to gift a taco.
And kicked it off on social with the
Longest Instagram Story Ever
We maxed out our Instagram story with 100 of these reasons to gift a taco. Because there's a taco for everything.
And paid social content to drive it home.
The Proof:
Our launch on National Taco Day was our HIGHEST
performing Sunday to date for EComm sales.
+78% in web sales compared to NTD 2019 with
62,756 tacos sold day of launch.
Over 10K tacos gifted in the first hour.
And a new source of revenue for Taco Bell.
Press: