WALMART+ MOMS ANSWER MOMS

Only the Mother of all Savings Memberships could give moms
the tips & advice they need in real time.

This Mother's Day we enlisted a crew of Walmart+ moms to help answer real moms questions on Tiktok:

PHASE 1: CALL FOR QUESTIONS

We announced our activation with a Tiktok Top View ad, and asked moms to drop their questions.

(And we only had 24 hours to vet all 10K comments)

PHASE 2: MOMS ANSWER MOMS

We chose the best mom-related questions, and had our celebrity talent respond with a video in real time.

2 days. 54 videos shot & edited. 161+ million views.

HERE'S JUST 6 of 54:

And a bonus question Paris just HAD to answer. (IYKYK)

PHASE 3: KEEP MOMENTUM

Leading up to Mother's Day, we sustained our activation through a

series of paid videos with even more mom hacks from our crew of moms.

But the biggest Mom Hack? Walmart+ can save moms time and money.

:30

:15

The Proof:

161+ Million Views all Tiktok Content

54 Mom Questions Answered in 2 days

Press: